In order to deepen the integration of production and education and promote the accurate docking of design education and industrial demand, with the strong support of Shanghai Lida College and New Vision Design Industry College, the School of Art and Design of Shanghai Lida College held the 4th Lida Design Award School-Enterprise Cooperation Fair at 15:00 on April 9, 2025.

Business representatives and industry experts attending the meeting are: Jin Haihong, secretary general of the Information Technology Chamber of Commerce of Shanghai Federation of Industry and Commerce, Shi Xing, general manager of Shanghai Lingze Information Technology Co., Ltd., Zhang Qi, assistant general manager of Xingrong (Shanghai) Information Technology Co., Ltd., Fan Yubin, general manager of Shanghai celebrity Health Management Co., Ltd., and Qian Guilin, vice president and chairman of the trade union. Participants in the institute include: Zhu Fangsheng, dean of the College of Art and Design, Wang Yang, head of the Industrial College of the College of Art and Design, Yang Chaoying, director of visual communication design, and Sun Yifei, director of environmental design. The meeting focused on the training of design talents, collaborative innovation of industry, university and research, and the development of the competition-enabling industry, and jointly explored new paths for school-enterprise cooperation.

At the beginning of the meeting, Professor Zhu Fangsheng, Dean of the School of Art and Design of Shanghai Lida University, reviewed the remarkable achievements of the Lida Design Award in exploring young design talents and promoting the transformation of creative achievements since its inception, and stressed: "this competition will be guided by the actual needs of enterprises and build a practical platform for 'true truths', so that the creativity of the participants of the Lida Design Award can truly serve urban development and industrial upgrading."

Subsequently, enterprise representatives put forward cooperation intentions from the dimensions of brand strategy, product research and development, cultural communication, etc., covering intelligent product design, digital art application, sustainable fashion and other fields, injecting cutting-edge industry insight into the proposition direction of the competition.

Zhang Qi, assistant to the general manager of Xingrong (Shanghai) Information Technology Co., Ltd., said that enterprises take artificial intelligence and edge computing as their core technologies. The two sides can create a benchmark for the integration of production and education of "AI design" through proposition co-creation, resource sharing and achievement incubation, so as to provide the industry with compound talents with both technical sensitivity and artistic creativity. Fan Yubin, general manager of Shanghai Celebrity Health Management Co., Ltd., said that he could jointly develop a healing track. Celebrity Health could rely on the Lida Design Award platform to transform medical scene requirements into design propositions, and promote cross-border innovation of "health design" through financial support, resource sharing, achievement incubation and other modes.

Shi Xing, general manager of Shanghai Lingze Information Technology Co., Ltd., said that its main business scope includes indoor air governance and monitoring, building risk monitoring and early warning, etc., with the Internet of Things technology as the core, focusing on the field of urban risk monitoring and governance, corporate resources and funds The influence of the 4th Lida Design Award can form complementary advantages. Qian Guilin, vice president and chairman of the trade union of Shanghai celebrity health management co., ltd., said that the high-end physical examination center under the celebrity health examination management group is a major feature of the enterprise, which can seek cooperative services for the physical examination demand sector of teachers and students and jointly explore a new mode of school-enterprise cooperation in the field of health management.

Jin Haihong, Secretary General of the information technology chamber of Commerce of Shanghai Federation of industry and commerce, stressed in summing up the speeches of enterprise representatives that efforts should be made to open up the value transformation path of "creativity product industry", ensure that creativity can be smoothly transformed into actual products, and further promote the vigorous development of related industries.

The meeting reached a preliminary cooperation intention on the cooperation of the fourth Lida Design Award Competition. This year's competition will add a proposition track based on the actual needs of the enterprise, followed by the dynamic release of design tasks based on the specific needs of the partners. The participating teams will submit their design proposals through the form of competition, and the winning works will receive honorary certification and reward support provided by relevant enterprises. It is expected that through the mechanisms of school-enterprise joint review and collaborative incubation, excellent design results will be promoted out of the campus and transformed into a fresh force to drive industrial innovation and development.